Saudi Tourism Authority Partners with Roshn Saudi League: Boosting Tourism and Showcasing Cultural Heritage

Saudi Tourism Authority Partners with Roshn Saudi League

The Saudi Tourism Authority (STA) and Roshn Saudi League (RSL) have recently announced a partnership agreement that aims to promote Saudi Arabia’s cultural heritage and vibrant sports scene to a global audience. Under this partnership, STA will serve as the official Platinum Sponsor of RSL, elevating the league’s profile and providing support for its ongoing initiatives.

The Roshn Saudi League

The Roshn Saudi League is one of the premier football leagues in Saudi Arabia, attracting top talent from around the world. The league features teams such as Al-Hilal, Al-Nassr, and Al-Ittihad, all of which have a rich history and a passionate fan base. The league’s matches are known for their intense competition and high-quality gameplay, making it an exciting platform for showcasing Saudi Arabia’s love for football.

Boosting Tourism Through Football

Saudi Arabia has been making significant efforts to promote its tourism industry, aiming to attract visitors from all over the globe. By partnering with the Roshn Saudi League, STA aims to leverage the league’s popularity and the widespread appeal of football to showcase Saudi Arabia’s cultural heritage and vibrant sporting scene. The partnership provides an opportunity to reach a vast audience of football enthusiasts who may be enticed to explore the country’s tourism offerings.

The Role of STA as Platinum Sponsor

As the official Platinum Sponsor of RSL, the Saudi Tourism Authority will have a strong presence in all league-related activities and events. This includes branding opportunities, advertising placements, and various marketing initiatives. Through these channels, STA will highlight Saudi Arabia’s iconic landmarks, cultural experiences, and diverse attractions, encouraging football fans to consider the country as a travel destination.

Highlighting Saudi Arabia’s Cultural Heritage

Saudi Arabia boasts a rich cultural heritage that dates back centuries. From its ancient archaeological sites, such as Madain Saleh, to its stunning natural landscapes, such as the Red Sea coastline, the country offers a wide array of experiences for travelers. Through its partnership with RSL, STA plans to showcase these cultural treasures to football fans, emphasizing the unique blend of tradition and modernity that defines Saudi Arabia.

Promoting Sporting Events

In addition to its cultural attractions, Saudi Arabia has been actively hosting major sporting events in recent years. The country has become a popular destination for international tournaments, including the Formula E championship and the Dakar Rally. The partnership between STA and RSL will allow for the promotion of these sporting events, further establishing Saudi Arabia as a global hub for sports enthusiasts.


The partnership between the Saudi Tourism Authority and the Roshn Saudi League is a strategic move to promote Saudi Arabia’s tourism industry and share its cultural heritage with a global audience. Through its role as the official Platinum Sponsor, STA will leverage the popularity of the RSL to showcase the country’s vibrant sports scene and attract visitors interested in both football and cultural experiences. This collaboration marks an exciting step towards positioning Saudi Arabia as a top travel destination for sports and cultural tourism.

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