Saudi Pro League Partners with TikTok

The Saudi Pro League (SPL) has announced a groundbreaking partnership with TikTok, positioning the short-video platform as its official digital partner for the 2024/2025 season. This strategic collaboration is designed to elevate the digital experience for football fans by offering exclusive content centered around the league’s clubs and players.

The partnership aims to revolutionize how fans engage with the SPL, giving them unprecedented access to behind-the-scenes footage, interviews, and real-time updates from their favorite teams. TikTok will serve as a hub for all things related to the Saudi Pro League, with dedicated content featuring match highlights, player profiles, and exclusive interviews with athletes.

Omar Mugharbel, the Chief Executive Officer of the Saudi Pro League, expressed enthusiasm for the partnership, noting its importance in expanding the SPL’s digital footprint. “The partnership between the Saudi Pro League and TikTok marks a major development for our sector in the region. It represents a strategic leap for the future of sports entertainment. By leveraging TikTok’s platform, we transcend traditional engagement, offering fans a creative outlet to connect with their passion for football,” Mugharbel said.

TikTok, which already has existing partnerships with prominent sports entities such as UEFA, Major League Soccer (MLS), and the NFL, will further its involvement in the sports world with this collaboration. Kinda Ibrahim, the General Manager of TikTok for the Middle East, Turkey, Africa, Pakistan, and South Asia, emphasized the platform’s alignment with Saudi Arabia’s deep-rooted love for football. “Saudi Arabia’s passion for football is undeniable. By partnering with the Saudi Pro League, we tap into this fervor for the sport and align with the league’s vision to become one of the world’s leading football leagues,” Ibrahim remarked.

The SPL has a growing presence on TikTok, boasting 2.5 million followers. This partnership is expected to expand that reach even further, with the introduction of the hashtag #SaudiLeague serving as a focal point for fans to engage with the competition.

This collaboration is poised to offer an immersive digital experience that brings fans closer to their favorite clubs and players, allowing them to connect like never before.