The Evolution of Thailand’s Rabbit Girls: From Cheerleaders to Club Ambassadors
In the vibrant atmosphere of a Bangkok stadium, the Rabbit Girls of BG Pathum United bring energy and support to the Thai League 1 soccer matches. These women, named after the team’s logo, go beyond traditional cheerleading to serve as club ambassadors, engaging with fans both in person and on social media.
Phatlita Lertphaholphat, known as “BB,” embodies this role for six years now, embodying the team’s spirit in her blue T-shirt and white shorts uniform. As a brand ambassador, she invests significant resources in her appearance and actively promotes the team and its sponsors. The Rabbit Girls not only contribute to the fan experience but also promote green initiatives like recycling and carpooling to games.
Pathum United, recognizing the evolving landscape, has adapted the Rabbit Girls’ roles to include modern marketing strategies, leveraging social media platforms for brand promotion. Despite criticisms from women’s rights advocates, the club emphasizes the professionalism and talent of the promoters, rejecting claims of objectification.
While acknowledging the challenges, BB and her fellow Rabbit Girls find fulfillment in their roles, balancing their responsibilities with other jobs. BB sees this experience as a valuable opportunity to develop skills for future endeavors, aiming to establish her own company in the coming years. In a society where appearance often takes precedence, these women’s dedication and ambition shine as they navigate their unique positions within the sporting world.
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