The Evolution of BG Pathum United’s “Rabbit Girls” as Club Ambassadors in Thai Football

BG Pathum United’s “Rabbit Girls” stand out as the sole female promoters in Thailand’s football league, energizing fans with their dynamic presence at a bustling Bangkok stadium. In a country where gender stereotypes linger, these women break boundaries by representing their team as ambassadors, not just cheerleaders.

The young women selected to join the ranks of the Rabbit Girls must be unmarried and under 30, embodying the team’s animal logo with pride. Phatlita Lertphaholphat, also known as “BB”, exemplifies dedication, marking her sixth year as a Rabbit Girl. Prior to each match, she meticulously prepares, emphasizing the importance of a polished appearance.

The Rabbit Girls’ responsibilities extend beyond match days, as they actively engage with fans both in person and on social media platforms. Through choreographed dances and green initiatives promoting recycling and shared transportation to games, these promoters play a crucial role in enhancing the club’s image.

Despite financial constraints prompting some clubs to disband similar cheer squads, BG Pathum United remains committed to their Rabbit Girls. This dedication aligns with the evolving landscape of women’s roles in the sporting realm, exemplified by the recent election of Thailand’s first female football association president.

However, societal attitudes in Thailand continue to present challenges, with women often typecast as entertainers rather than athletes. The emphasis on appearance, as highlighted by gender studies professor Sukrittaya Jukping, underscores the deeply entrenched norms of capitalism and patriarchy in the country.

For BB and her fellow Rabbit Girls, the role serves as a stepping stone towards greater opportunities. Paid monthly wages ranging from 20,000 to 30,000 baht facilitate financial independence, offering a platform to develop essential skills for future endeavors.

As BB envisions transitioning to entrepreneurship in the future, her journey as a Rabbit Girl exemplifies empowerment through sports promotion. Amidst lingering gender biases, these women defy expectations and pave the way for a more inclusive sporting landscape in Thailand.

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Mohamed Suez

Meet Mohamed Suez, a die-hard Al-Hilal fan and one of our passionate contributors. Hailing from the football-mad nation of Saudi Arabia, Mohamed's articles are a heartfelt tribute to the triumphs and tribulations of his beloved club. As an Al-Hilal insider, Mohamed offers readers an intimate look into the fan culture, historic moments, and the unwavering loyalty that defines being a supporter of the "Blue Wave."