West Asian Football Federation Signs Exclusive Marketing Partnership with The PRO Company until 2024

On Wednesday, September 14, 2022, the West Asian Football Federation (WAFF) inked a significant marketing partnership deal with The PRO Company, set to run through 2024. Under the watchful eye of HRH Prince Ali Bin Al Hussein, WAFF President, Mr. Khalil Al-Salem, WAFF General Secretary, and Mr. Yousef Al-Khafaji, CEO of The PRO Company, sealed the agreement designating The PRO Company as the exclusive marketing partner for all WAFF championships, spanning male and female tournaments of various age categories, inclusive of electronic football and beach soccer events.

This collaboration encompasses an array of commercial rights related to WAFF championships, encompassing marketing, sponsorship, advertising, media coverage, photography, videography, digital rights, production, and television broadcasting. Al-Salem hailed this partnership as a strategic move to attract more sponsors, broaden the championships’ audience reach, and bolster financial revenues to further football development across the region.

Al-Salem highlighted the longstanding partnership between WAFF and The PRO Company, citing previous successful collaborations on tournaments like the 2nd WAFF U18 Championship and the 8th WAFF U15 Boys Championship in 2021, along with the 1st WAFF U14 Girls Championship in 2022. Al-Khafaji reciprocated the sentiment, expressing The PRO Company’s delight in renewing ties with a dynamic and competitive regional federation like WAFF, emphasizing the elevated status of WAFF championships within the Asian football landscape as a driving force behind the agreement.

Emphasizing the critical importance of this partnership, Al-Khafaji underscored The PRO Company’s commitment to leveraging its expertise in sports marketing to enhance tournament visibility, fan engagement, and overall tournament growth. The PRO Company, widely known for its prowess in media, entertainment, and sports marketing, focuses on delivering marketing solutions, event organization, and content creation for leading global brands, notably within the sports and entertainment sectors.

As an established media partner of the Asian Football Confederation and a trusted marketing ally to numerous sports entities worldwide, The PRO Company’s collaboration with WAFF signifies a pivotal step towards maximizing the federation’s tournament potential and broadening its global footprint in the sports arena. The future looks promising for WAFF tournaments as this partnership sets the stage for unprecedented growth and exposure in the years to come.

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Meghnad Iyer

Meghnad Iyer, our Indian football enthusiast, is the voice behind the vibrant narratives covering the Indian Super League (ISL). Born and raised in the football-crazed nation of India, Meghnad's articles are a celebration of the excitement and fervor that define Indian football.